Social Marketing 90 is the application of standard marketing principles, particularly the 4 Ps (product, price, promotion and place) to encourage long-term behavior changes that benefit society. The aim of social marketing is to promote products, services and behaviors that improve quality of life in a way that reflects the social values of organizations. Social marketing activities may be undertaken by public sector bodies or private businesses that have a social purpose. Examples include a campaign to encourage people to get an H1N1 vaccine or a campaign to discourage smoking by making it more difficult to smoke or offering free or cheap condoms in a number of convenient locations.Source :socialmarketing90.com
Preparation
During this phase, organizations focus on creating an initial social media strategy that will serve as the framework for all future campaigns. This includes gathering data, establishing metrics and conducting competitor research.
Implementation
The next step is to begin implementing the social media strategy by setting goals and creating an action plan. This should include identifying key messaging, targeting the right audiences, and developing content that will resonate with the target audience. This stage also involves researching potential partners to collaborate with and establishing an influencer marketing strategy.
This phase is the most time intensive of all because it requires a lot of planning ahead. The goal is to create a content calendar that will cover all foreseeable events and allow for content to be pre-scheduled. This includes posting regular blog posts, article shares and leveraging the scheduling capabilities of the major social media platforms. It is also a good idea to start exploring new features and formats like Reels and Stories.